eCommerce

“When technology is utilized correctly it can have multiplier effect for a business. We love finding the correct eCommerce solution for a customer and delivering it in ways that meets their needs.”

DARRIN JILLSON, TECHNOLOGY MANAGER

The ability to sell merchandise online is vital in today’s world of connecting sellers with buyers. Walsworth eCommerce Solutions helps you maximize the online shopping experience. This can include establishing a new storefront presence or enhancing an existing one.

Walsworth eCommerce Solutions merges its Magento eCommerce expertise and the Traxion multichannel marketing support platform to enable single ERP/CRM system sign-on to Walsworth’s Fulfillment Solution. By integrating Association Management Systems and Subscriber Management Systems, Walsworth’s ability to work with you to create your personalized eCommerce solution is a true differentiator.

We can quickly get your storefront online.

Personalized Content

Traxion’s XMPie® uStore® provides web‐to‐print‐solutions that custom create branded storefronts that enable anytime, anywhere web sales and services. Users simply log in and create branded, template‐based collateral approved by your marketing department. For example, you can regionalize materials with local dealership contact information or even personalize them by sender. Your internal or external customer then prints only the pieces needed for a specific purpose. If many users order products such as postcards for a particular promotion, the system prints and addresses them in one mailstream. This creates economy‐of‐scale for greater printing and postage efficiency.

Distributed Sales Force and Channel Partners

In addition, our digital storefronts provide an ideal answer for large organizations with hundreds of sales representatives, agents or dealers spread throughout the country. The system allows authorized users to create personalized marketing materials through the user‐friendly storefront. A branded marketing site also works in concert with a firm’s marketing staff by allowing members to set the business rules for the site, including helping users select the most likely sales prospects.

Walsworth eCommerce Key Features

  • Platform Expertise: While we can support most eCommerce solutions, we favor Magento eCommerce, a robust, enterprise class ecommerce platform
  • Responsive Design
  • System Integration: ERP, CRM, Marketing, Shipping, Payment Processor, Fulfillment and Single Sign-On
  • Advanced Navigation: Everything from Auto-Complete Search to Mega Menus to Faceted Search
  • Advanced Product Attribute Handling: Experience setting up complex product configurations
  • Quick Checkout: One-Page Checkout
  • Tiered/Subscription Pricing Features: Pending membership or subscription, ability to assign tiered pricing
  • Advanced Promotions: Tremendous flexibility to support multiple promotions and daily deals
  • Multi-Site/Multi-Store: Ability to create one storefront and replicate and customize elements across many
  • Transaction Email: Abandoned cart email, Recently View Products email, Order Confirmation email and Shipping emails
  • Dashboard Reporting: Get visibility of order trends, specific customer order history, inventory levels and more.
  • SEO: With built-in search engine optimization, we help take this to the next level with development of keyword database to ensure potential customers can easily find your products online.

eCommerce solutions? Isn’t Walsworth a printer?

Walsworth is your partner beyond the printed page. Because we are committed to simplifying your day-to-day tasks, Walsworth provides integrated solutions created especially for you and ready to be customized to meet your needs and goals.

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