How Analytics Drives Future Content Today
Experiment. That seems to be the core theme of four association professionals regarding how they’re using analytics to determine future content for their online, mobile and print channels. Katie Domanowski, Director of Communications for The American Academy of Dermatology, summed it up well when she said, “Sometimes you just need to try things to see […]
Defending Your Publication Against Being Sunsetted
Nobody wants to see their beloved publication come to an end. The challenges faced by association magazines were the topic of the recent Walsworth-sponsored Lunch and Learn in Chicago. “Taking a Closer Look at Your Association’s Publishing Program” was moderated by Joe Stella, Vice President of Business Development at GLC Communications. Tony Priore, the Chief […]
AM&P Annual Meeting: A Deeper Dive into the Benchmarking Study
The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation. One session focused on the AM&P Benchmarking Study. Four panelists shared their insights. The Panelists Carrie Hartin is the President of […]
AM&P Annual Meeting: Publication and Communication Frequency
The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation. Is your association publishing the right amount for your audience? Sarah Black, the Senior Manager of Editorial Services at Red Chair […]
AM&P Annual Meeting: Promoting your Publication and Increasing Ad Sales
The association publishing world occupies a unique space. The AM&P annual meeting, held this past June in Washington, D.C., provided the opportunity for those participating to take part in something meant just for their occupation. One of the sessions at this year’s meeting focused on helping advertisers reach the right audience. Associations already have a […]
Introducing “Successful App Engagement for Associations”
The widespread adoption of apps has opened up amazing opportunities for associations. The right publishing app can engage members, attract new members and easily share important information with an audience. Successful App Engagement for Associations is a guide to publishing apps. After building hundreds of apps, our team knows what works. We’ve brought in three […]
Four Engage Mobile Apps Receive AM&P Excel Awards
Walsworth is proud to announce that four of its association apps received award recognition in AM&P’s EXCEL Awards, which recognizes excellence and leadership in nonprofit association media, publishing, marketing and communications. An overview of each association and mobile publishing app is provided below. All share common goals: Combining content from various sources to make it […]
Summer 2018: it’s like Candy Land for association lovers
We’re on the brink of an exciting summer for associations! There are plenty of great events coming up through Association Media and Publishing (AM&P), and Walsworth will be along for the ride. The big eventAM&P’s big event of the year is happening this month! The 2018 Annual Meeting will be held June 25-27 at the […]
Ideas for Comprehensive Member Retention Programs
Why should someone join your association? And why should a member renew their membership? These are questions your association works to answer every day as it communicates its value proposition both externally, to the world, and internally to its employees, volunteers and membership. Answers to these questions will provide the basis for acquisition and retention […]
The State of Association Publishing
Publishing, at its core, is about creation and sharing of knowledge. For associations, the publishing team is focused on creating and sharing knowledge pertinent to the mission of that association. However, associations must acknowledge that the world is changing. Keeping up will require hard work, and many associations will need to make a fundamental change […]
