Color Correct: Why and How to Achieve Accurate Color Representation in Print
Your brand relies on accurate print color. According to Idealliance, “Color consistency reinforces trust. Inconsistency with colors associated with a brand subconsciously diminishes it, and erodes brand loyalty.” You also want the images in your publication to stay true to the artist’s vision and/or accurately show what’s being pictured. But how can you achieve consistent, […]
CreativePro Week: Getting It Right, Right From the Start With James Wamser
Last week at the annual CreativePro Week conference, James Wamser, Walsworth’s Adobe Certified Instructor, presented a session titled “Getting it Right, Right From the Start.” This session focused on helping creative professionals avoid common pitfalls during the document setup phase, ensuring a smooth and efficient printing process. About CreativePro Week CreativePro Week was hosted from […]
Publication Design: Navigating the Creative Landscape of 2024
Welcome to the era of design evolution! In this blog, we’ll delve into the design trends we’re seeing in 2024 so far and how they apply to publications. Be sure to watch our free, recorded webinar hosted by Zach Field, Marketing Graphic Design Supervisor for Walsworth. Without further ado, let’s explore the trends shaping the […]
How To Design a Magazine Layout: A Practical Guide for B2B Professionals
Designing a magazine layout is a dynamic process that requires a blend of creativity and technical know-how. Whether you’re creating a brand new magazine, making a change to your existing publication’s layout or transitioning to a new editorial team, implementing a structured approach can significantly enhance the visual appeal and readability of your publication. In […]
How Book Covers Change (And Don’t)
No one would argue about the value of a well-designed book cover. As author Paul Jenkins reminds us in a 2022 Brilliantio article, “Why Book Covers Are Important,” the book’s cover: Establishes the reader’s first impression of the book Helps the book stand out on a crowded retail shelf, real or virtual Communicates important information […]
5 Things You Can Do to Make the Prepress Process Smoother
5 Questions, 5 Answers with James Wamser As a Customer Education Specialist at Walsworth, I get asked plenty of questions by our clients who want to make the prepress-to-print process as smooth as possible. Smooth processes are great for everyone involved, so I’d like to share my advice for custom printing with the top five […]
Binding Basics – Spiral, Wire-O and Comb Binding
There’s so much more to binding than just paperback or hardcover. From the look to the weight to the longevity of the finished publication, it’s important to know how each binding technique can suit the unique needs of your publication and differentiate you from the competition. In this series, we explore how different binding processes […]
Was Human Skin Ever Actually Used as a Book Cover?
Halloween is close and we’re officially in spooky season, which means nonstop scary movies and the celebration of all things macabre. The release of Hocus Pocus 2 got me thinking about Winnifred Sanderson’s spell book. The book in this movie – which is a completely fictional account of three resurrected witches seeking revenge in modern-day […]
6 Most Common Mistakes We See in Prepress (and how to avoid them)
As a publisher you likely know this feeling: you spend countless hours on your print project and hold your breath as you hit the submit button. Then you exhale in relief, happy to be getting that big task off your plate. The last thing you want is to receive your proofs back with lots of […]
Making a Way for Higher Education – Walsworth Scholarship Program
This year, Walsworth is commemorating its First 85 Years of excellence by celebrating “85 Ways” Walsworth locations and employees give back to their communities. From employee appreciation and civic investment to encouraging employees to also give back to their communities, Walsworth is committed to making a difference. In addition to the commitments made in each […]
