What’s New in Adobe Creative Cloud
Adobe released new apps, along with new features in existing apps, on November 4. Although many apps got updated, we are going to primarily focus on Adobe® Photoshop®, Adobe® Illustrator® and Adobe® InDesign®. While there are a lot of new features and enhancements, I recommend waiting to update your apps until there is some time […]
Announcing an exciting new ebook for associations!
Associations face many challenges, and in this day and age it can be a struggle to survive. Walsworth wants to help, and we’ve done so by creating a new eBook to assist associations with membership growth and retention called Making it Easier. CornerstonesThis eBook builds upon four cornerstones: engage, retain, balance and sustain. It covers […]
Managing the Mix of Print and Digital Communications
More than 40 percent of association members consider industry information a top benefit of belonging, according to a 2016 study conducted by Abila. This ranks ahead of every other benefit except providing a code of ethics. Associations have long been the purveyors of authoritative content about the professions and industries they serve, but the ways […]
How to Improve Association Member Retention to Increase Revenue
“Duct tape,” said Sandra Giarde, CAE, executive director of the California Landscape Contractors Association (CLCA), when asked about the secret of her organization’s successful member retention program. All kidding aside, CLCA must be doing something right, given their 87% retention rate. How do they do it? Making member retention easy, well, isn’t that easy. Different […]
How To Engage Millennials and Boost Association Membership
In their book, “When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business,” authors Jamie Notter and Maddie Grant enlighten their readers with four hallmarks of office cultures that are well-positioned to attract and retain millennial employees. Increasingly, the authors found that these four hallmarks can also apply to millennials as association members […]
Member Engagement Scoring Made Easy
When it comes to retention, you know member engagement is the name of the game. Industry research proves — unequivocally — that engaged members are more likely to renew. Several AMS database companies include engagement scoring modules in their software, but configuring those modules (determining which actions to score, how many points to assign to […]
