Category: Revenue

Soothing the Impact of Subscription Fatigue

There’s a subscription for everything these days. Literally everything. From Amazon Prime and HelloFresh to Netflix — not to mention its numerous competitors — most of us are juggling at least a handful of subscriptions. There seems to be new subscription-based businesses launching every day. But consulting giant Deloitte’s annual survey of Digital Media Trends […]

The Everlasting Escapism of Magazines

The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave it there. After all, it did drain readers’ disposable income, and company ad budgets. But for some magazines, such as the 60 new print titles […]

Tips for Building a Magazine Staff

If you’re thinking about publishing a magazine, you should consider following two pieces of advice: Find your niche and stick with it. Get good help. Most of what follows here deals with the help part, but the niche aspect deserves some attention. It could be said that every magazine fits into a niche. It’s just […]

QR Codes Make a Marketing Comeback

About a decade ago, quick response (QR) codes were hailed as a breakthrough for connecting the print and digital worlds. They would enable instant access to a mobile site simply by using a smartphone camera to take a picture of the barcode. Except they didn’t. Or, more accurately, they didn’t do it quite that easily. […]

Magazine Publishers Win When Print, Mobile Website and Mobile App Coexist

In 2012, Jason Pontin wrote at MIT’s technologyreview.com that many magazine publishers believed employing a mobile app would save their product. They could reverse the devastating financial effects of free digital access. Unlike digital replicas on a website, magazines would “run on ‘native’ applications [those developed by the publisher] on mobile operating systems like Apple’s […]

Why and how to help your advertisers with their marketing

More magazine publishers every day are discovering that advertisers want and need more from them than ads. They need the strategic thinking that only publishers have the knowledge and experience to provide. “We are in the next phase of evolution in marketing and publishing,” according to Omeda, a company specializing in gathering and segmenting audiences […]

What We’ve Noticed: The Amazon Holiday Catalog

When catalog publishers send their pieces out into the world, the obvious goal is to get their audience’s attention. So, when someone here at Walsworth gets an eye-catching piece in the mail, we like to share. One mailer that’s been showing up at households across the United States is Amazon’s holiday catalog. Geared toward kids, […]

How to Get the Most Value Out of Your Digital Edition Magazine

Generating revenue through digital editions is no longer a rarity for publishers. In fact, from 2013-2018, advertising spending on digital publications grew nearly 20%. However, many magazine publishers still aren’t leveraging their digital content to help increase revenue. So, how do publishers get their digital editions to reach its full potential? We recently spoke with […]

Where Does Your Mail Moment Occur?

Do you always do certain things in your life in the same place? I know, weird question. Let me tell you what I mean. Recently, the post office sent out a marketing piece called USPS Mail Moments Fall 2018 Review. The piece has research results from three generations (ages 18 to 75) that asked different […]

AM&P Annual Meeting: A Deeper Dive into the Benchmarking Study

The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation. One session focused on the AM&P Benchmarking Study. Four panelists shared their insights. The Panelists Carrie Hartin is the President of […]