Four Engage Mobile Apps Receive AM&P Excel Awards
Walsworth is proud to announce that four of its association apps received award recognition in AM&P’s EXCEL Awards, which recognizes excellence and leadership in nonprofit association media, publishing, marketing and communications. An overview of each association and mobile publishing app is provided below. All share common goals: Combining content from various sources to make it […]
Division of American Library Association Finds Success with New Publishing App
When it came time for Choice to facilitate a technology overhaul, building a new part was a necessary component. Choice is a publishing unit of the Association of College and Research Libraries (ACRL), which falls under the umbrella of the American Library Association. Their publications include Choice magazine and the Choice Reviews database. Updating Technology […]
Tips To Improve Member Engagement with Mobile Publishing Apps
Walsworth understands that associations are always looking for ways to improve member engagement due to the positive effects of engagement on retaining current members and attracting new members. One of the tools available to help associations achieve increased member engagement is mobile publishing apps. As we have posted previously, mobile publishing apps can help publishers […]
Avoiding Common Mistakes Made By Digital Publications
If your organization is considering or already producing a digital publication to reach your mobile audience, it’s important to know best practices to achieve the best outcomes. Our app creation blog series is full of tips on how to accomplish this, and our Practical Guide to a Successful App Launch contains 20 tips with step-by-step […]
The Role of Publishing Apps in Your Integrated Content Marketing Strategy
Does your organization use a printed catalog or magazine to connect with your audience and provide value to them? Are you already using a mobile version of your publication to expand your audience reach? The The Power of Walsworth Apps blog series details the benefits of utilizing a publication app to generate additional revenue while […]
How to Launch a Successful App | Keep Making Some Noise
Once your new app is launched successfully, you still have the perpetual job of keeping downloads and attention going strong. How to keep making some noise is the final topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Continuing up the noise helps keep […]
How to Launch a Successful App | Part Three – Have Fun
The day you launch your app is officially party time, and your overall goal is to enjoy every moment of it. Having fun is the third topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Having fun comes from watching all your hard work […]
How to Launch a Successful App | Part Two – Finalize Your App
Finishing touches can transform something mundane into something magnificent, and you want to make sure your app’s promotional plan has plenty of them. Finalizing your app is the second topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” The finalization process takes place about […]
How to Launch a Successful App | Part One – Plan for Success
Successful apps don’t happen by accident. Those that nab the hottest attention are carefully planned and strategically launched following a proven formula for success. And you can dive into that formula with Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Planning for success is the first topic in our four-part […]
The Growth of Magazine Apps | Part Four – Digital Ad Engagement
If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the growth and influence magazine media apps are having with readers. Our series touches on notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the […]
