The Growth of Magazine Apps | Part Three – Time Well Spent
Digital magazines can get people hooked, or at least inclined to increase their reading time. This topic of time well spent is the third part of our four-part series on the growth and influence magazine media apps are having with readers. Our series outlines notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the […]
The Growth of Magazine Apps | Part Two – Paid Digital Content
The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part of our four-part series on the growth and influence magazine media apps are having with readers. Our series showcases notable statistics from the 2013/2014 MPA […]
The Growth of Magazine Apps | Part One – Readership
Digital magazine apps are exploding, as are the number of people embracing them. This topic is the focus of the first part of our four-part series on the growth and influence magazine media apps are having with readers. Our series pinpoints notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the first part showcasing […]
Increase Catalog Sales by Combining Print and Mobile
With online sales from the first quarter of 2014 topping $71.2 billion, according to the U.S. Census Bureau, do catalogs still matter? At first glance, it’s easy to assume that most shoppers just head straight to Amazon or Google to make their next purchase. In this scenario, it would seem that there’s no need for […]
How to Give Your App the Attention It Deserves
You’ve worked hard developing an app that will excite your readers. Rather than leaving it to chance that the app will be successful, Walsworth can help it take center stage when it’s launched with our new, and exclusive, A Practical Guide to a Successful App Launch. This helpful guide gives you a detailed roadmap for […]
A Practical Guide to a Successful App Launch: Coming Soon!
When it comes to successfully launching an app, you have good news, bad news and great news. The good news is that apps are a booming business, that took in $25 billion last year alone. The bad news is that more than 700,000 apps are already kicking around on Google Play and Apple’s App Store, […]
How to Maximize Ad Views within Your Magazine App
In-app ads have been hailed as the fastest-growing sector of mobile advertising, but that future could be bleak unless magazine publishers use effective strategies that entice rather than repel readers. Banner ads, pop-ups and interruptive ads, or ads that try to trick users for a click, are surely doomed to fail. Another weak strategy is […]
Writing Successful Pay-Per-Click Ads for Your App
Ninety-five words. That’s about the maximum length of a pay-per-click ad, including the headline, which means you better choose each and every word with care. The headline usually gets about 25 characters, followed by a second and third ad line often containing up to 35 characters each. While the limited word count alone can make […]
How to Use Your Network to Promote Your App
Once your print magazine joins the digital publishing arena with a Walsworth App, you have the opportunity to leverage the app to help maximize your readership. Since you already have a solid network of people who enjoy your magazine, you can request that they help you generate buzz to motivate new and existing readers to […]
The Power of Walsworth Apps – Audio and Video
What Is It? You can set up an audio or video file to be played by letting users tap the view area or by creating separate buttons with the Audio or Video action. The Play, Pause and Stop options are supported. Why Would You Use It? Audio and video overlays provide another interactive experience […]
