How Digital Editions and Print Magazine Can Benefit Each Other
Many people in the print industry have become concerned about how their products will fit into our increasingly digital world. We have seen organizations ignore digital or – going the opposite direction – put their publications online in lieu of printing them. Either move is to your company and consumer’s disadvantage. The combination of digital […]
Text Marketing: Not Just for Flash Sales
If you own a cell phone, you’ve almost certainly received marketing text messages. Also known as SMS marketing, marketing text messages often advertise a sale or limited-time offer for consumer products. Some of them read as spam messages — and some actually are. Unlike marketing emails — many of which often are never opened, let […]
Three Steps to Succeed with Reverse Publishing
For magazine publishers, the relationship between print and digital is the balancing act of our age. Print is an important offering that can forge strong relationships with your audience. At the same time, it has a cost that can be a hurdle for a new publication with an unproven audience. That’s where reverse publishing can […]
Making A Media Kit
Does your organization maintain a media kit? If not, you may be losing out on an opportunity to boost brand awareness — and perhaps even your bottom line. A media kit should provide everything a news organization or advertiser needs to jumpstart a conversation with you. It’s an important first impression that should outline the […]
Five Considerations for Your Catalog
Every so often there are those who echo the chorus that print catalogs are dead, or at least on a fatal decline. These calls crescendo when a large company like Ikea decides to discontinue their print catalog. The reality, of course, is that many companies can and still do benefit from a print catalog, one […]
Magazine Trends in 2021 and Beyond: A Conversation with Mr. Magazine
The impact of the pandemic and shifts in consumer behavior are transforming the magazine industry. To better understand how these trends will shape the future of magazines, we reached out to industry expert Samir “Mr. Magazine” Husni, Ph.D. Husni is the founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek […]
Walsworth’s Commitment to the Environment
Walsworth’s fundamental aim is to create value for customers, employees and communities. What supports all three is our commitment to the environment. We’re continually finding ways to reduce our carbon footprint and build a more environmentally friendly operation. Why is that so important to us? Like many manufacturing processes, printing has historically incorporated and emitted […]
A Rosy Outlook for Books
Books have seen steady sales throughout the pandemic — and not just for use in Zoom backgrounds. The pandemic has presented challenges for all industries to varying degrees. But book publishing, an industry that faced challenges in the years before COVID-19, had a banner year from a sales standpoint. According to the New York Post, […]
Communication Creates Prepress Perfection
Perfection is the goal for every print publication. But when it comes to catalogs, where a single error can mean lost sales, perfection is paramount. Catalogs are sales documents at their core. Their content must not only be flawless, but also engaging and easily navigable. Given these needs, your printer should play an integral role […]
Finding a Book Printer that Matches Your Mindset
Book publishers often view printers in terms of capacity. If the press has the right availability at the right time, there’s potential for partnership. Capacity and capability are the foremost factors when it comes to choosing a print partner. After all, the relationship between printer and publisher is about creating a successful print product. At […]
