Easing the Transition for New Association Customers
Transitioning to a new printing service can be difficult, even when the benefits are clear. Even if it’s not the best business decision in the long run, the status quo is often the short-term path of least resistance. Associations want their business relationships to be like their member relationships: long-term, and mutually beneficial. Given this, […]
Today’s Commercial Printing Goes Beyond Just Paper and Ink
Consistent quality coupled with quick turnarounds is often viewed as the crucial combination when it comes to magazine printing, and rightfully so. Although as a product they have everlasting value, their content isn’t evergreen. At the same time, it doesn’t matter how quick the print turnaround is if a publisher still has to rely on […]
Sailing Through Rough Seas
Sailors anticipate rough weather from time-to-time. Squalls can arise out of nowhere, and some larger storms are too big to outrun. When a storm is on the horizon, sailors prepare with a comprehensive checklist. Each crewmember has their own predetermined responsibilities to prepare the ship for any potential problems. These lists include the expected, such […]
Soothing the Impact of Subscription Fatigue
There’s a subscription for everything these days. Literally everything. From Amazon Prime and HelloFresh to Netflix — not to mention its numerous competitors — most of us are juggling at least a handful of subscriptions. There seems to be new subscription-based businesses launching every day. But consulting giant Deloitte’s annual survey of Digital Media Trends […]
The Everlasting Escapism of Magazines
The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave it there. After all, it did drain readers’ disposable income, and company ad budgets. But for some magazines, such as the 60 new print titles […]
Walsworth Fully Integrates The Ovid Bell Press into Walsworth Brand
Walsworth announced the full integration of The Ovid Bell Press in Fulton, Mo., into the Walsworth brand. This integration will lead to enhanced printing capabilities and available services across all Walsworth facilities. “This is the right time for the integration of The Ovid Bell Press into Walsworth. More than uniting our name, this move will […]
Personalized Data Drive Customer Engagement and Satisfaction
“But you don’t understand me.” This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty, sales and profits. Consumers’ relationships with retailers and brands are no different from basic human relationships, according to a recent Forbes article E-Commerce Sales Will […]
Tips for Building a Magazine Staff
If you’re thinking about publishing a magazine, you should consider following two pieces of advice: Find your niche and stick with it. Get good help. Most of what follows here deals with the help part, but the niche aspect deserves some attention. It could be said that every magazine fits into a niche. It’s just […]
Walsworth’s Commitment to the Environment
At Walsworth, “Creating value for our customers, employees and communities” is a slogan we live by. Committing to our communities includes protecting those communities through environmentally responsible practices. From the paper we use to the equipment we run, here are some of the ways Walsworth practices good environmental stewardship. Protecting Our Forests Walsworth has achieved […]
Connecting with Your Remote-based Customers
The pandemic drove many office workers into a remote work setting — ready or not. This force-fed change accelerated a work-from-home trend that is likely to expand, even as some workers return to traditional office settings either full or part time. This means that all businesses – especially B2B marketing organizations – need to better […]
