What Was on Your Mind in 2019? And What Does That Mean for 2020?
It’s the start of a new year – and a new decade. This is always an exciting time, with many questions about what to expect as we enter this new era. We took a look at some of our most-read blog posts from 2020 and took a look at what that interest means as we […]
What We’ve Noticed: The Amazon Holiday Catalog
When catalog publishers send their pieces out into the world, the obvious goal is to get their audience’s attention. So, when someone here at Walsworth gets an eye-catching piece in the mail, we like to share. One mailer that’s been showing up at households across the United States is Amazon’s holiday catalog. Geared toward kids, […]
Association Membership Trends
Professional associations provide so many benefits to their members. And yet, if an association is slow to adapt to changes, they are on borrowed time. The perennial heartburn issue of enrollment is just one of the many obstacles professional associations have to navigate. Here are a few of the trends we see as associations search […]
How Associations Can Attract the Public with Keyword Research
As an association writing for the general public, there’s a special challenge to drawing traffic from non-members. How do you get people to your website who aren’t in your industry? The American Association of Pediatric Dentistry does a great job with their Mouth Monster campaign, which helps parents learn about and encourage healthy dental habits […]
Does the Mix of Mail in the Mailbox Play an Important Role?
Recently, a coworker of mine handed me a printed report from the United States Postal Service – Office of Inspector General. It was titled “Advertising Mail: Mail Mix Matters.” I set it aside promising myself I would read it. The report was 49 pages, and I was sure this was going to be a dry […]
How to Get the Most Value Out of Your Digital Edition Magazine
Generating revenue through digital editions is no longer a rarity for publishers. In fact, from 2013-2018, advertising spending on digital publications grew nearly 20%. However, many magazine publishers still aren’t leveraging their digital content to help increase revenue. So, how do publishers get their digital editions to reach its full potential? We recently spoke with […]
Member Storytelling – An Association Event Engagement Booster
Your members have engaging stories. And, having members tell those stories can help make your association events more engaging too. We’ve shared how you can make connections and engage your magazine and journal readers with storytelling. The same technique can be used to enhance your association meetings and keep your audience invested and coming back […]
One Subscription Renewal Campaign That Worked On Me
I have always loved magazines. They’ve been a portal to the world since I was a child, and I’ve always been engaged by the medium’s physical nature. Because I’ve subscribed to scores of magazines over the years, I’ve seen my share of subscription renewal campaigns. Frankly, I’ve rarely been impressed by a magazine publisher’s subscription […]
A Closer Look at Materials Costs and Price Increases
Print customers probably recall 2018 as the year of price increase announcements. USPS announced postage rate increases. Transportation costs went up and became more challenging to procure. And prices increased for raw materials such as paper and aluminum. There were several tangible reasons behind these printing industry price increases, and in this post, we’ll take […]
How Analytics Drives Future Content Today
Experiment. That seems to be the core theme of four association professionals regarding how they’re using analytics to determine future content for their online, mobile and print channels. Katie Domanowski, Director of Communications for The American Academy of Dermatology, summed it up well when she said, “Sometimes you just need to try things to see […]
