Category: Business Strategy

Why Our Brain Loves Paper

Touch — it’s one of the five senses that dictates how we perceive the world around us. It’s also one of the most important. Walsworth knows the importance of paper and wants to share Sappi’s groundbreaking book, written by Lana Rigsby of Rigsby Hull in collaboration with renowned neuroscientist Dr. David Eagleman, as it dives […]

QR Codes Make a Marketing Comeback

About a decade ago, quick response (QR) codes were hailed as a breakthrough for connecting the print and digital worlds. They would enable instant access to a mobile site simply by using a smartphone camera to take a picture of the barcode. Except they didn’t. Or, more accurately, they didn’t do it quite that easily. […]

Best Practices for Amazing Direct Mail During COVID-19

Marketers are understandably concerned about how to approach customers in any medium during the current situation. And since the coronavirus pandemic is likely to have a long economic tail, everyone knows it’s important to keep sales going. While there may be some uniqueness to COVID-19, there are basic marketing axioms established during past economic declines […]

Would You Benefit from a Branded Digital Storefront?

You want your publication to go to people who will read it. Companies that are demand-based have a leg up on less sophisticated competitors. That goes for automating print production and fulfillment as well. Demand-driven programs not only make you more customer responsive, but also reduce costs. And one of the most effective automation tools […]

Our Supply Chain Has You Covered

The world is experiencing something we’ve never seen before. People have many things to worry about, but the status of your printed project doesn’t need to be one of them. We assure you, Walsworth is well positioned in regards to supply chain matters. We have aligned our company with the world’s best manufacturers of all […]

Print catalogs aren’t doomed, they’re the future of marketing

Have you heard the news? Young people like print catalogs! At least, so much as millennials can be called young, now that the first wave of the generation is pushing 40. Neil O’Keefe of the Data & Marketing Association suggested this is because they’re the first generation to grow up without massive amounts of mail. […]

How Print Magazine Publishers Can Benefit From Artificial Intelligence

The digital revolution seems like it would complicate things for print magazines. With the rise of AI – artificial intelligence or machine learning – it may have publishers second-guessing the future of the industry. But we believe that if you take another look at the situation it gives you reason for hope. You might be […]

Appeal to Readers’ Desire for Privacy with Print

Despite working in an industry that originated in 1439 (or earlier by some counts), here at Walsworth we’re certainly not Luddites. We have a robust app-building program and believe that digital and print make for an excellent partnership. We write about it frequently. However, there are some people who don’t want the digital side of […]

How contextual marketing can win you more online and mobile subscribers and advertisers

The secret to economical and effective marketing is reaching your target market. With contextual marketing—if it’s done right—targeting responsive customers has never been more precise. So how can you, as a magazine publisher with online and mobile editions, make the most of this constantly advancing tool? Contextual marketing—it gets personal To use contextual marketing most […]

What Our Acquisition of Ripon Printers Means for You

This new decade is off to a great start for Walsworth. On Dec. 31, 2019, we purchased Ripon Printers in Ripon, Wisconsin. We made the announcement in mid-December and have been working hard since then to ensure a smooth transition. Why Ripon? This is not the first time we’ve made a significant purchase like this. […]