Engage Millennials to Ensure Retention
If you are marketing to Millennials as customers, clients, members, readers and subscribers or whatever group you want to funnel them toward, what better place to start than by targeting them in your employee recruiting strategy? Who better to provide perspective on a generation of people than someone who is actually part of that generation? […]
How to use Tumblr effectively for business
Businesses that want to reach younger audience should look beyond Facebook and Twitter, even beyond Instagram, to the diverse world of Tumblr. More than just a blogging platform, Tumblr sets itself apart by being a full social network with hashtags, comments, reblogs, followers and its Ask or Submit feature, in which users can ask questions […]
Is Your Digital Presence Good for Business?
When you find a few minutes to consider your organization’s digital presence, do these thoughts race through your mind? “I don’t know how my website is performing.” “I’m not getting enough traffic to my website.” “I don’t know how my email newsletter is performing.” “How do I attract more subscribers to my eNewsletter?” Or, do […]
10 Ways to Jazz Up Your Website
Maintaining a dynamic, robust website helps you be competitive with other sites. However, your content could be the best in the world yet go unnoticed if you don’t draw attention through headlines, images, video and other vibrant site elements. We’ve compiled a list of 10 ways to jazz up your website to attract more attention. […]
How to Harness the Power of Case Studies
When marketing your products or services, don’t neglect case studies and their basic ingredients, which give potential customers or clients feedback on the benefit of learning from someone else’s experiences. Potential customers won’t rely just on your say-so that your products or services are terrific. They want to hear what people have to say, both […]
7 Key Ways LinkedIn Can Help Your Business Reach Your Audience
If you’re not actively using LinkedIn for your company’s marketing, you’re missing out on a huge potential audience. LinkedIn is the third-most popular social networking site behind Twitter and Facebook in terms of unique monthly visitors. Some 255 million people visit the site each month, ranging from individual employees to leaders of business. Here are […]
Key Components of Successful Marketing Campaigns
Targeted social media and email connections can be powerful drivers to lead your next successful marketing campaign. While people may be communicating more and more through text messages and social media messaging, email still matters. Since half of the people who read email do so on mobile devices, make sure your content and your sites […]
How to Spark Interest With Effective Blogging
Maintaining a blog is still the best inbound marketing strategy for your company. Effective blogging attracts interest in your business or organization, promotes your brand and drives traffic to your sites, and you can do it with storytelling rather than selling. Blogging effectively can reap significant rewards. Reach the readers you want to engage by […]
How to Increase Event Engagement with Live Tweeting
Live-tweeting, whether done from the Academy Awards, a college hockey game or a conference, ensures that event news is timely and capitalizes on the energy of what’s happening. Live tweets can pull in new followers, raise more interest in your association and increase your influence within your area of interest. But like any collection of […]
10 eCommerce Best Practices That Will Boost Your Sales
Are your online sales increasing your bottom line? Are you using eCommerce solutions that position your company as a robust marketplace where shoppers can get merchandise that fills a need, solves a problem or enhances their lives? We’ve gathered some eCommerce best practices to pass along to you: Provide Answers Via Your Blog Use your […]
