How to Hook Potential Customers with Funnel Marketing
Luring in customers with funnel marketing is a little like fishing. They don’t take the bait at first, but they’re curious. So you show them a little more, and they move in closer. Some will nibble at the bait, while others will hang back and wait to see what else happens. You won’t catch them […]
Marketing to Millennials, Part 2: Tips for Publishers
In Part 1 of our Marketing to Millennials series, we described why people born in the early 1980s to the early 2000s are such an important market segment. In this post, we’re going to take a look at specific ways publishers can target this important demographic. Gain Trust Trust is important to Millennials. They connect […]
Marketing to Millennials, Part 1: How to Connect
Millennials — people born in the early 1980s through the early 2000s — spend $1.3 trillion a year. They currently make up the vital demographic of 18- to 35-year-olds. But they’re a varying group of 18- to 35-year-olds, and marketing to Millennials is a different prospect. This is not a monolithic group by any means. Millennials […]
6 Tips to Make Sure Your Writing is Really Done
Whether you’re writing an article, blog post or news release, it’s crucial to ensure your work is written in an authoritative yet approachable style. Making certain that your writing is free of typographical errors, misspellings and grammar blunders will improve content clarity and improve readability. That means more than skimming and running spell check to […]
Choosing the right image to get your content seen
Choosing the right image can enhance your blog posts as much as carefully crafting your headline, sometimes even more so. Your image selection can help get your content seen because you only have a small window in which to lure the reader, and eye-catching visuals can do the job. The headline and content still have […]
Gutenberg’s Legacy and the Continued Power of Print
When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize how printed materials were created, it also improved the spread of knowledge and information. Today, in our never-ending quest for informational and entertaining content, we […]
Commas causing confusion? Tips to say what you mean.
The comma sets off words and phrases in sentences to make the language more clear, making this punctuation mark among the most valuable. Unfortunately, because it does the complex work of separating items in a series, introducing phrases, and distinguishing relationships, using commas correctly can cause confusion. Its use can accurately present meaning or completely […]
Boost Readership & Advertising Dollars with Special Publications
If you want to boost reader engagement, boost advertising revenue and build a loyal audience, consider putting out a special publication that is likely to resonate with your target audience. Your regular readers will already be on notice, but a special issue can attract the attention of other readers who aren’t familiar with your magazine. […]
Engage Your Audience With Audio Podcasts
You’re probably making great strides to engage your audience with great content on all the relevant social media channels, but have you considered what audio podcasts can do to support your content marketing efforts? Podcasts are a great way to get the word out while being entertaining and socially connective. Interesting podcast topics delivered by […]
How to Use A/B Testing to Improve Landing Page Performance
Are you already A/B testing your landing pages to help ensure they perform well? Or, like me, do you find the concepts of A/B testing a little abstract? Either way, an article I found recently will clear up many of the mysteries of A/B testing, and it might even help you improve the testing processes […]
