Walsworth’s Guide to Creating Durable Print Products
Manufacturing floors and job sites are hostile to paper. Oil‑stained gloves flip pages, airborne grit abrades covers and manuals are tossed into toolboxes instead of bookshelves. If a catalog tears or a guide book’s spine cracks, information is lost and credibility goes with it. Building durability into the print specification up front keeps your product…
Smart Printing Options to Enhance Your Member Publications
In today’s crowded media landscape, your association’s publication is more than just a magazine; it’s a key tool for member engagement, retention and pride. Whether you’re producing quarterly journals, monthly newsletters or annual reports, the quality and uniqueness of your printed materials can make a lasting impression. That’s where smart printing options come in. By…
From Idea to Mailbox: Streamlining the Magazine Production Process with Walsworth
Publishing a magazine for your association or membership group is a labor of love. It’s a tangible reflection of your organization’s mission, a way to engage members, share industry news and reinforce your brand. But between editorial deadlines, design approvals and the logistics of printing and mailing, it can be easy for the production process…
Personalization Power: Unleashing the Potential of Variable Data Printing
In today’s competitive marketplace, personalization isn’t just a nice touch – it’s an expectation. From targeted email campaigns to curated social media ads, audiences are growing more accustomed to content tailored specifically to them. But digital engagement is only half the story. Print, too, has entered the age of personalization, thanks to the evolution of…
Why Print Magazines Are Here To Stay
In a world where digital marketing and online reading dominate, it might seem like print magazines are becoming a thing of the past. However, research suggests that print magazines still hold a unique and important place in marketing and consumer engagement for several key reasons. A recent study titled “Don’t forget about customer magazines: the…
6 Tips for Creating Engaging Content for Your Publication
In today’s fast-paced digital world, capturing and maintaining reader attention is more crucial than ever. For magazine publishers, creating engaging content is the key to increased readership, a more interactive reader base and ultimately, a more attractive publication for potential advertisers. The Power of Engaging Content Engaging content is more than just informative; it’s captivating,…
How Switching to a New Printer Can Refresh Your Publication
Have you been feeling like your publication is due for an update? If the arrival of your latest print run no longer gives you that excited feeling, it might be time to consider a fresh perspective and a new printing partner. This article will go into some of the ways switching to a new printing […]
How Local Magazines Win the Hearts of Their Readers
Local publications, like city and regional magazines, comprise a unique class. That’s because most people like where they live, and they enjoy reading content that echoes the best aspects of local life. City/Regional magazines are masters at civic storytelling, celebrating the soul of neighborhoods and capturing the essence of local life. And readers respond with […]
Standing Out in a Crowded Market: How Local Magazines Can Build Engagement
In today’s digital age, where information is readily available at our fingertips, the role of print media has evolved. Local magazines, with their ability to delve deep into community stories and foster a sense of belonging, have a unique opportunity to thrive. However, with countless media options competing for readers’ attention, finding a way to […]
How Long Does it Take To Print a Magazine?
At Walsworth, we understand the time-sensitive nature of the magazine world. Taking a magazine to print requires you to juggle a multitude of tasks – crafting compelling content, securing advertising and meticulously designing and proofing your magazine. The last thing you want to worry about is missing a key deadline, leaving your customers waiting. That’s […]
