From Press to Pages: An Interview With Walsworth’s Master Magazine Printers
As a printing company with 87 years of experience, there’s a lot of skill and knowledge amongst our talented staff. We sat down for a conversation with two of our master magazine printers; Phil Archer, General Manager at Walsworth – Saint Joseph, and Jack Maddox, Press Manager at Walsworth – Fulton, to find out more […]
Distribution Strategies for Print Magazines: Tips for Reaching Your Audience
In the ever-evolving landscape of publishing, one thing remains constant: the importance of effective distribution strategies for print magazines. Whether you’re a small association or a global general interest magazine, reaching your audience is key to the success of your publication. In this article, we’ll explore valuable distribution tips that can help you reach your […]
8 Tips: Choosing the Right Printer for Your Alumni Magazine
In Walsworth’s latest webinar, Choosing a Printer for Your Alumni Magazine, we invited Walsworth sales reps Pete Gersonde, Jason Marsh and David Vella to speak with us and share some of their experiences working with alumni magazines. During our conversation, the three experts highlighted eight factors that should go into the decision-making process when choosing […]
Choosing a Printer for Your Student-Run Publication
Producing a student-run publication is hard work. While your friends are partying, enjoying road trips or just hanging out, you’re doing serious work. Like keeping a check on your college’s administration. Investigating campus topics that the mainstream media misses. Providing an outlet for original literature or scientific research. The list goes on. You certainly don’t […]
7 Engaging Content Ideas for Your Alumni Magazine
In the realm of alumni communications, a regularly published alumni magazine stands out as a tried-and-true method of keeping alumni engaged and connected with their alma mater. If you’re creating an alumni magazine for the first time, or you’re looking for ways to freshen up an existing magazine, these seven content ideas will help you […]
How To Design a Magazine Layout: A Practical Guide for B2B Professionals
Designing a magazine layout is a dynamic process that requires a blend of creativity and technical know-how. Whether you’re creating a brand new magazine, making a change to your existing publication’s layout or transitioning to a new editorial team, implementing a structured approach can significantly enhance the visual appeal and readability of your publication. In […]
Is AI Your Magazine’s Friend or Foe?
Few words generate more controversy than artificial intelligence (AI). From wonderment and inspiration to fear and distrust, AI covers the full spectrum of emotions. And like any breakthrough technology, there’s cause for a range of feelings. Reactions often depend on your perspective and, more specifically, how you see the technology impacting your future. For example, […]
Choosing the Right Binding for Your Magazine: Perfect Bound vs. Saddle Stitch
In the realm of communications and marketing, creating a magazine to connect with your audience is a powerful strategy. Magazines serve as a tangible representation of your brand, offering a unique platform to showcase content, stories, and updates. However, one crucial decision that often perplexes magazine creators is choosing the right binding method. In this […]
Navigating Change: Tips for Transitioning Your Publication to a New Editorial Team
Change is inevitable, especially in the dynamic landscape of publications. Whether your publication is evolving due to growth, restructuring or a change in leadership, transitioning to a new editorial team is a process that requires careful planning and effective communication. In order to keep the tone and theme of your publication consistent, it’s important not […]
The History of American Magazines
Magazines have been a part of American culture for as long as anyone can remember. Whether they’re sitting on a coffee table or in a doctor’s office, these publications represent hundreds of hours of work among countless writers, photographers, editors, designers and printers. But how did magazines get their start in the United States? This […]
