Pinterest Predict’s Trends for 2023 Look Good on Paper
For the fourth year in a row, Pinterest Business has produced their “not-yet-trending” report, detailing what they believe may be the hottest new trends for 2023. For Pinterest Predicts 2023, over 500k trending search terms were analyzed and curated to make this year’s list. The report’s 27 trends to watch fit into categories like beauty, […]
Making a Way for Higher Education – Walsworth Scholarship Program
This year, Walsworth is commemorating its First 85 Years of excellence by celebrating “85 Ways” Walsworth locations and employees give back to their communities. From employee appreciation and civic investment to encouraging employees to also give back to their communities, Walsworth is committed to making a difference. In addition to the commitments made in each […]
Diamonds in the Rough: Embracing the Unpolished in Your Catalog
One big advertising and marketing trend we’ve seen lately is the less polished content shared on digital platforms. It shouldn’t be so surprising – audiences want authenticity. It’s not new, but it seems to be everywhere now. When you look at TikTok, the fastest-growing social media platform, it’s rarely the highly produced and calculated videos […]
How Pinterest Predicts 2022’s Not-Yet-Trending Report May Affect the Print Industry
Pinterest isn’t just for pinning ideas for your at-home coffee bar anymore. It is a social platform used by consumers from every generation as an idea catalog to plan everything from their next haircut to their next business venture. Pinterest Predicts 2022 is Pinterest’s “not-yet-trending” report detailing which of last year’s search terms show the […]
Three Steps to Succeed with Reverse Publishing
For magazine publishers, the relationship between print and digital is the balancing act of our age. Print is an important offering that can forge strong relationships with your audience. At the same time, it has a cost that can be a hurdle for a new publication with an unproven audience. That’s where reverse publishing can […]
Four Advantages of Using LinkedIn
LinkedIn has evolved so much in recent years that it’s time to stop thinking of it as just a social site for recruiting or networking. True, it did start out with a primary aim of linking employers with potential employees, providing a place for individuals to post resumes and offer referrals and for employers to […]
Social Media Trends to Benefit Your Brand
Social media remains a popular and effective outlet for organizations to connect with their audiences. Being aware of new trends helps organizations identify ways to increase the effectiveness of their efforts to do just that. Based on what has been popular recently, as well as what experts predict will be useful in the future, we’ve […]
Finding the right social media partner
Social media is a tool with enormous potential value for associations. However, it’s not as simple as simply dashing off a few sentences and hitting “post” every now and then. Finding the Right Social Media Partner for your Organization is a useful eBook for associations looking to develop a strategy. Effective social media usage requires […]
7 Social Media Mistakes Your Organization Should Avoid
Most people have a good idea of how to handle their organization’s social media, but mistakes still happen. Typos and errors are bound to happen sometimes, and they’re hard to avoid. However, there are some mistakes that could deal a major blow to your brand. Confusing your personal account with your work account. Having multiple […]
How often should you post to social media?
People have a lot of different opinions about social media. One argument often revisited by marketers is frequency of social media posts. If you’re looking for a definitive answer, I have bad news. The target is constantly moving, and there are several schools of thought. We’ve collected the social media theories of several leaders and […]
