How nonprofits can stay relevant and engaging on social media
Running your organization’s social media can be both and art and a science. You can find data on the best times to post. You can learn how to boost SEO using social media. However, some keys to social media success are less tangible. Walsworth’s eBook, Social Media Strategy for Nonprofits explores ways to maximize social […]
Leveraging LinkedIn for Associations
Social media can be a low-cost tool for associations. The various platforms allow associations to drive membership and engage with existing members. LinkedIn has remained a place for professional interactions since its beginning, and continues to offer valuable resources. It has become a hub of expert advice, networking and awareness. LinkedIn offers helpful step-by-step instructions […]
Best Practices to Curate Content to Benefit Your Business
An engaged audience translates into brand awareness and sales, but many companies struggle to create the effective blog content and timely social media postings needed to achieve this goal. Curated content is a powerful tool to attract customers and enhance loyalty if the process is well managed. A mix of self-generated and curated content keeps […]
Save Time with Social Media Management Tools
You already know it’s important to develop a strong social media presence. You’re probably also aware that you can easily overextend yourself while managing all your social media posts, comments and responses. If you’re having trouble juggling Facebook, Twitter, LinkedIn, Instagram and Tumblr, and wondering what else is around the corner, it’s probably time to […]
Create LinkedIn Influencer Groups to Boost Your Association Engagement
If you’re looking to boost your association engagement on LinkedIn, your best sources may be all around you, in the wisdom of some of the most talented people within your organization. One of the best ways to get the word out on LinkedIn is to create a LinkedIn influencer group that starts with stellar representatives […]
Leveraging Medium To Extend Your Blog Reach
Like many people in business, you’re probably trying to stay on top of developments in social media that can help you reach your audience. So, if you haven’t yet tried Medium, the trendy social blogging platform started by the co-founder of Twitter, here’s why Medium can be a great place to get your message across […]
Niche Social Media Channels to Reach Your Audience
You already know the importance of having a content marketing strategy to create a strong social media presence. This usually means highly popular mainstream platforms such as Facebook, Twitter, LinkedIn and Instagram, but depending on your company or organization, other social sites may be helpful as well. While many such sites may be completely irrelevant […]
Leveraging Instagram – The WHY and HOW for your organization
If you’re riding the fence about whether to sign up for Instagram, or you’ve made the plunge but haven’t done much with the platform, it’s time to get started on what has become the fastest-growing social media network. Instagram grew 60 percent in 2014, rising to 300 million users, including 64 million active users in […]
Tips to Maximize Visibility of Your Great Blog Posts
You’re putting out great blog posts that engage readers and impart information that is useful to them, but are you taking full advantage of the resources that can maximize visibility of those posts? Read on to learn more. Turn to Social MediaYour engaging content should be all over social media — and so should you. […]
LinkedIn Showcase Pages Help Focus Your Message
A LinkedIn Company Page provides an excellent way to grow your business presence on LinkedIn, but what if your company has several different products or services or is an umbrella for several niche businesses? That’s when you can turn to Showcase Pages for targeted promotion directed to the right audiences. Showcase Pages just joined the […]
