Marketing to Millennials, Part 2: Tips for Publishers
In Part 1 of our Marketing to Millennials series, we described why people born in the early 1980s to the early 2000s are such an important market segment. In this post, we’re going to take a look at specific ways publishers can target this important demographic. Gain Trust Trust is important to Millennials. They connect […]
Marketing to Millennials, Part 1: How to Connect
Millennials — people born in the early 1980s through the early 2000s — spend $1.3 trillion a year. They currently make up the vital demographic of 18- to 35-year-olds. But they’re a varying group of 18- to 35-year-olds, and marketing to Millennials is a different prospect. This is not a monolithic group by any means. Millennials […]
Choosing the right image to get your content seen
Choosing the right image can enhance your blog posts as much as carefully crafting your headline, sometimes even more so. Your image selection can help get your content seen because you only have a small window in which to lure the reader, and eye-catching visuals can do the job. The headline and content still have […]
Keys to Quicker and Easier Content Curation
You’ve heard that content is king. And it’s true, especially when talking about expanding your audience and driving additional traffic to your website. However, you also know that creating consistently relevant and high-quality content can be difficult. My Extend Your Readership Reach With Content Curation article addresses this issue by providing an overview of curation […]
Extend Your Readership Reach With Content Curation
It’s important to update your blog regularly, but coming up with topics can sometimes be a challenge, both in terms of inspiration and finding the time to write. Curating content from other sources can address both of those issues, as well as help you publish valuable content. If you’ve ever read something that was so […]
How Businesses Can Get the Most with Pinterest
If you think Pinterest is just for crafts, recipes, home organization and pretty pictures, think again. Seventy million Pinterest users are creating pins and pin boards (think virtual push pins and bulletin boards) covering a wide range of interests, and businesses can and should tap into those interests. Pinterest is a great way to illustrate […]
How to Harness the Power of Instagram with Reader Photos
Many magazines print favorite reader photos each month, but how many of them utilize Instagram to gather the photos? Seeking photo submissions via Instagram is one way for your publication to leverage the popular phone-based app and build followers, increasing your presence on social media. Check out some ways businesses got noticed by using Instagram […]
How to Create Your First Facebook Ad Campaign
Special Announcement: This is the fourth post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick Review In this series you’ve learned how to create your first Facebook ad; how […]
How to Set the Right Tone to Reach Your Audience
What you have to say is important, but how you say it can be just as vital. Developing a distinct and consistent tone of voice can help your company stand out among others while developing familiarity and trust among your audience. Your selected voice should effectively communicate your company’s values in ways that resonate with […]
Zinger headlines that quickly engage readers
Most writers of blogs, articles or press releases are aware of the importance of starting strong. They work on a strong lead that sets up the reader for the rest of the piece. But do they work as long or as thoroughly when contemplating a headline? Online readers can also be called “scanners,” because they […]
