6 Social Media Tips to Improve Nonprofit Organization Results
Nonprofit organizations exist to serve their communities, but these invaluable institutions also need to serve themselves to attract new audience members, keep their current audience members engaged, and improve the fundraising that is crucial to both ongoing and future endeavors. You probably already know that social media is the most effective way to get the […]
How Boomerang Can Step Up Your Marketing on Instagram
If your company has been taking advantage of the visual marketing power of Instagram, you should be pleased to learn about its latest offering: an app called Boomerang that loops five images for a one-second animation that repeats backward and forward and is similar to a GIF. Brands started using it within a day of […]
Facebook Notes: They’re Back, and They’re Better for Business
Remember Facebook Notes? It’s time to take a new look at an old feature, because the social media giant has given Notes a makeover that makes it attractive for individuals and businesses alike. Even though Facebook is the biggest social media player in the global game, it hasn’t waded far into the world of blogs. […]
Snap Up the Youth Market With Snapchat
Is your organization targeting the youth market with Instagram and Tumblr in your social media marketing? Great. But, you may have left one stone unturned: Snapchat, whose largest audience (37 percent) is 18- to 24-year-olds. Eighty-six percent of Snapchat users are in the millennial range, age 34 or younger; of these, 26 percent are age 13 […]
How to use Tumblr effectively for business
Businesses that want to reach younger audience should look beyond Facebook and Twitter, even beyond Instagram, to the diverse world of Tumblr. More than just a blogging platform, Tumblr sets itself apart by being a full social network with hashtags, comments, reblogs, followers and its Ask or Submit feature, in which users can ask questions […]
Find the Best Social Media Channel for Your Audience
You already know the importance of keeping your business active on social media, where 74 percent of online adults are active, but have you figured out which social media channel is the best one for reaching your target audience? While you should have a social-media strategy that includes multiple channels, you can avoid spending way […]
7 Key Ways LinkedIn Can Help Your Business Reach Your Audience
If you’re not actively using LinkedIn for your company’s marketing, you’re missing out on a huge potential audience. LinkedIn is the third-most popular social networking site behind Twitter and Facebook in terms of unique monthly visitors. Some 255 million people visit the site each month, ranging from individual employees to leaders of business. Here are […]
Key Components of Successful Marketing Campaigns
Targeted social media and email connections can be powerful drivers to lead your next successful marketing campaign. While people may be communicating more and more through text messages and social media messaging, email still matters. Since half of the people who read email do so on mobile devices, make sure your content and your sites […]
How to Increase Event Engagement with Live Tweeting
Live-tweeting, whether done from the Academy Awards, a college hockey game or a conference, ensures that event news is timely and capitalizes on the energy of what’s happening. Live tweets can pull in new followers, raise more interest in your association and increase your influence within your area of interest. But like any collection of […]
How to Hook Potential Customers with Funnel Marketing
Luring in customers with funnel marketing is a little like fishing. They don’t take the bait at first, but they’re curious. So you show them a little more, and they move in closer. Some will nibble at the bait, while others will hang back and wait to see what else happens. You won’t catch them […]
