The State of Catalog Marketing: What’s Working in 2025
In an age dominated by digital media, printed catalogs have surprisingly held their ground and even gained new relevance in 2025. Major brands are returning to physical catalogs to cut through digital noise. For example, J. Crew reintroduced its iconic print catalog and Amazon launched a toy catalog to give consumers a tactile browsing experience […]
Why Industry Catalogs Still Reign Supreme in the Digital Age
In an era when almost everything is online, from shopping carts to customer service, it might seem counterintuitive to talk about the enduring value of printed catalogs. But for companies in the hobby, building and manufacturing space, the print catalog remains a cornerstone of customer engagement and product sales. Far from becoming obsolete, printed catalogs…
USPS To Offer 10% Postage Discount with Catalog Insights Promotion
The United States Postal Service is launching a new Catalog Insights Promotion, offering a 10% discount on postage for qualifying catalog mailings. If you’re looking to get more value from your marketing dollars, this promotion presents an excellent opportunity, especially for brands that rely on printed catalogs to connect with customers. Key Promotion Dates Registration…
Why Offset Printing Is Still Effective in 2025
In a time when digital transformation is at the forefront of nearly every industry, one may assume traditional printing methods are fading into the background. But for printers and publishers in 2025, offset printing is not only still relevant – it’s thriving. From large-scale magazine, book and catalog production to hybrid print strategies that combine…
Are Retro Catalogs Making a Comeback?
The official relaunching of J. Crew’s iconic print catalog begs the question: are retro catalogs about to come back in a big way? Many of us remember the massive influence held by the Sears catalog before its retirement in 1993, which helped establish the brand’s dominance in the American market throughout much of the 20th […]
